White Family 24

It sounds like a caucasian-only version of Kiefer Sutherland's hit TV series, but it's really just Softbank Mobile's latest discount service. Softbank's White Plan allows free calls between Softbank Mobile users except between 9PM and 1AM (when it costs 21 yen per 30 seconds). Beginning in June, family members in the White Plan will be able to call each other for free 24 hours a day. Just confirm that your family members' phones are registered as such with Softbank. (In a typical Sofbank screw-up, they had me registered as a member of my wife's family but not vice versa.)

Here is the text of the press release:

SOFTBANK MOBILE Corp. (Head office: Minato-ku, Tokyo; Representative: Masayoshi Son) announced that it will launch a new family discount service “White Family 24”. The service provides 24 hours free voice calls (domestic call) between “White Plan” family members without any additional fee, and will be applied from the June 2007 billing month. “White Plan” has been well received by customers since its introduction, and the number of applications for the plan exceeded four million.

Those who are already subscribing to “White Plan” and “Family Discount”, “White Family 24” will be automatically applied from the June 2007 billing month.

With this launch, “White Plan” will be evolving to further attractive price plan for the customers.

• “White Family 24” is an alias for “Family Discount (White Plan)” . . .
  

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